Reliance Digital’s D.I.S.C.O. sale spans stores, web and MyJio outlets

Reliance Digital is running its D.I.S.C.O. sale until August 16 across physical stores, RelianceDigital.in and MyJio Stores, with exchange bonuses, bank and UPI discounts, no-cost EMI and category-specific offers on smartphones, TVs, appliances and laptops.

— Source published Sat, 15 Aug, 2026, 11:00 IST · First seen Sat, 15 Aug, 2026, 11:15 IST · Source Business Today · Latest

What happened

Reliance Digital launched its D.I.S.C.O. promotional sale across stores, RelianceDigital.in and MyJio Stores, offering exchange bonuses, bank/UPI discounts,

Key facts

  • Sale runs until August 16
  • Exchange bonuses up to ₹15,000 on select electronics
  • Discounts up to ₹30,000 via bank cards, paper finance and UPI
  • Flat 50% off second product on select purchases
  • 4G smartphones from ₹10,999
  • 5G smartphones from ₹13,999
  • No-cost EMI up to 30 months
  • Smartphone exchange bonuses up to ₹10,000
  • UPI discount up to 10% on accessories
  • 65-inch 4K UHD Google TVs from ₹39,990
  • Side-by-side refrigerators from ₹39,990
  • Refrigerator freebies up to ₹12,000
  • Washer-dryers from ₹55,990
  • Washer-dryer freebies up to ₹18,000
  • Laptops from ₹39,999
  • Laptop exchange benefits up to ₹5,000
  • Presence in 800+ cities
  • 620+ large-format stores
  • 900+ MyJio Stores

Why this matters

Reliance’s integration of large-format stores, e-commerce and MyJio outlets strengthens its strategic advantage in consumer electronics and raises the bar for partners seeking national promotional reach.

What to watch

  • Reported footfall and online traffic during the final sale days.
  • Share of transactions using exchange, no-cost EMI, bank discounts or UPI offers.
  • Average order value and accessory/service attachment rates by channel.
  • Competitor announcements of comparable electronics exchange and financing campaigns.
  • Inventory levels for smartphones, large-screen TVs, laptops and premium appliances.
  • Any rise in consumer-finance approvals, cancellations or returns after the campaign.
  • Retarget store and MyJio visitors digitally with category-specific exchange and EMI offers.
  • Use smartphone transactions to bundle accessories, protection plans, broadband, Jio connectivity and smart-home products.
  • Prioritize vendor-funded discounts and inventory clearance in aging TV, laptop and appliance SKUs.
  • Measure channel-level incrementality to prevent web, store and MyJio discounts from cannibalizing one another.
  • Extend high-conversion offers into a pre-festive CRM campaign rather than broadly prolonging margin-dilutive discounts.