Reliance Jio launches JioHome plans combining TV, broadband and OTT access

Jio has introduced flexible JioHome subscriptions, including a Rs 400 monthly TV-only plan and Wi-Fi, TV and OTT bundles. The offers span 30 Mbps and 100 Mbps broadband tiers, with select packs including more than 1,000 live TV channels and 12 OTT apps.

— Source publishedTue, 4 Aug, 2026, 12:43 IST·First seen Tue, 4 Aug, 2026, 12:50 IST·Source Business Today · Latest

What happened

Reliance Jio launched flexible JioHome subscriptions in India, separating TV, broadband and bundled Wi-Fi-TV-OTT offerings. Plans start at Rs 400 monthly, with

Key facts

  • Rs 400/month TV-only plan
  • Rs 1,000 for two months
  • Rs 2,000 for five months
  • 30 Mbps Wi-Fi plan: Rs 450/month; Rs 2,200 for five months
  • 100 Mbps Wi-Fi plan: Rs 600/month
  • 30 Mbps combo: Rs 555; Rs 2,222 for three months plus one month free
  • 100 Mbps combo: Rs 707; Rs 2,122 for two months plus one month free
  • 1,000+ live TV channels
  • 12 bundled OTT apps

Why this matters

The bundled model increases the strategic value of OTT, smart-TV, content and home-connectivity partnerships that can differentiate an operator’s household proposition.

What to watch

  • JioHome subscriber additions and any disclosure separating TV-only, fiber, and AirFiber connections.
  • Evidence of TV-only customers upgrading to broadband within the first three to six months.
  • Airtel, Tata Play, BSNL, ACT, and regional ISPs launching matching TV-broadband-OTT bundles or installation waivers.
  • Changes in effective monthly pricing after device charges, installation fees, taxes, and OTT renewal periods.
  • Growth in JioAirFiber rollout, housing-society partnerships, and availability beyond major urban markets.
  • Customer complaints or regulatory scrutiny around channel availability, OTT eligibility, service quality, or bundle terms.
  • Bundle JioHome more aggressively with JioAirFiber and fiber installation offers in apartment complexes and smaller cities.
  • Use introductory discounts, free set-top boxes, or OTT upgrades to convert TV-only subscribers into 30 Mbps and 100 Mbps broadband plans.
  • Create family or postpaid-mobile cross-sell offers that combine Jio mobile, home broadband, TV, and OTT billing.
  • Push exclusive content, sports access, and regional-language channel packs to differentiate beyond price.
  • Target cable-TV replacement partnerships with housing societies, real-estate developers, and local last-mile operators.