Reliance's Campa Cola Forces PepsiCo Into ₹5,700 Cr India Defense

Campa's sub-₹20 pricing and 18,000+ Reliance Retail distribution have crushed PepsiCo's ₹10 pack economics. PepsiCo is countering with a ₹5,700 crore manufacturing buildout across MP, Assam and Tamil Nadu by 2030, while Varun Beverages still posted Q1 net profit up 20.1% to ₹878.7 crore.

— Filed Wed, 20 May, 2026, 12:22 IST · Source Outlook Business · Updated

Reliance's revived Campa Cola, priced sub-₹20 and pushed via JioMart and 18,000+ stores, is squeezing PepsiCo's ₹10 pack segment. PepsiCo is countering with a ₹5,700 crore manufacturing investment across Madhya Pradesh, Assam, and Tamil Nadu by 2030.

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