Resurfacing a January 2023 move: Tanishq entered the US with a New Jersey store, targeting Chicago next
Revisiting a January 2023 development: Titan's jewellery brand Tanishq had opened its first US store in New Jersey after studying the market for two years. It saw scope to serve affluent Indian and South Asian consumers while adapting assortments and store formats for broader US demand; Chicago was among the planned next markets.
Tanishq, Titan’s jewelry brand, opened its first US store in New Jersey and plans further expansion, including Chicago. The brand sees a major opportunity in the affluent Indian and South Asian diaspora, while adapting products and store formats for US consumers.
Why this matters
The move aligns with recent signals on Tanishq’s US growth beyond the Indian diaspora and its Chicago plans following the New Jersey debut. Separate recent signals track Tanishq’s 22K gold rates alongside Malabar and Joyalukkas.
Store-opening generated 1,790 signals in the past 90 days; QoQ change was not provided.