Resurfacing a January 2023 move: Tanishq opened its first US store in New Jersey, with Chicago expansion planned
Titan Company's jewellery brand targeted affluent Indian-American consumers after two years of North American market research, according to a report resurfacing from January 2023. Tanishq sees scope to expand beyond the diaspora through localised formats, designs and product assortments.
Tanishq says its first US store in New Jersey targets the affluent Indian diaspora, with Chicago expansion planned before broader-market entry. Titan sees significant US opportunity for Indian retail brands but stresses localised formats, designs and products.
Why this matters
The move aligns with prior signals that Tanishq eyed Chicago and a wider US rollout after its New Jersey debut, and that it saw US potential for more Indian retail brands.
Store-opening is steady, with 1,769 signals in 90 days; QoQ change was not provided.