Resurfacing a June 2020 move: Reliance outlined JioMart's WhatsApp-led kirana commerce model
Back in June 2020, Reliance Retail said JioMart would expand beyond initial cities by connecting consumers, kiranas, manufacturers and delivery networks through WhatsApp ordering, merchant onboarding and PoS-led digital infrastructure.
Reliance Retail outlined JioMart’s expansion beyond initial cities, using WhatsApp for ordering and merchant onboarding. The platform will link customers, kiranas, manufacturers and delivery networks, supported by PoS technology and Facebook’s Rs 43,000 crore-plus Jio investment.
Why this matters
The resurfaced plan follows recent signals on JioMart's 2020 pan-India WhatsApp-kirana rollout and its expansion beyond grocery using WhatsApp and Reliance's kirana network.
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