Resurfacing Marico's Q2 report: revenue rose 31% as margin pressure trimmed profit

Marico's Q2 revenue rose 30.7% YoY to Rs 3,482 crore, while net profit slipped 0.7% to Rs 420 crore as copra costs and brand investment pressured margins, according to results originally reported in mid-November. The FMCG major is targeting 1.5 million direct outlets by FY27, alongside growth in foods and digital-first brands.

— FiledSat, 5 Sept, 2026, 05:35 IST·First seen Sat, 5 Sept, 2026, 05:34 IST·Source Financial Express · BrandWagon

What happened

Marico posted marginally lower Q2 profit despite 31% revenue growth, as copra costs and brand investment compressed margins. India revenue rose nearly 35%; the

Key facts

  • Q2 net profit: Rs 420 crore, down 0.7% YoY
  • Q2 revenue: Rs 3,482 crore, up 30.7% YoY
  • EBITDA: Rs 560 crore, up 7.3% YoY
  • EBITDA margin: 16.1%, versus 19.6% a year earlier
  • India volume growth: 7%
  • India revenue: Rs 2,667 crore, up nearly 35% YoY
  • Foods annualised revenue run rate: over Rs 1,100 crore
  • Digital-first portfolio annualised revenue run rate: over Rs 1,000 crore
  • Direct distribution target: 1.5 million outlets by FY27 from 1 million in FY24

Why this matters

Marico’s push toward 1.5 million direct outlets by FY27, combined with expansion in foods and digital-first brands, signals a broader route-to-market and adjacency-led growth strategy.

What to watch

  • Copra price trend, inventory costs and management commentary on gross-margin recovery.
  • Volume growth versus price-led growth in India business.
  • Advertising and promotion spend as a percentage of sales.
  • Progress in direct-reach expansion and the productivity of newly added outlets.
  • Foods and digital-first brand growth, profitability and contribution to overall mix.
  • Rural demand recovery, urban premiumisation and competitive pricing activity.
  • Any revision to full-year revenue-growth or margin guidance.
  • Take calibrated price increases or reduce promotions in copra-exposed coconut oil portfolios.
  • Prioritise high-throughput direct outlets to progress toward the 1.5 million FY27 target without disproportionate distribution cost.
  • Increase premium and value-added mix in hair care, foods and digital-first brands to improve gross-margin resilience.
  • Sustain brand investment behind newer categories while pruning low-return SKUs and campaigns.
  • Use pack-size and channel-specific pricing to preserve affordability in rural and mass-market demand pockets.