Royal Enfield opens Flying Flea C6 bookings at Rs 2.79 lakh, debuts BaaS at Rs 1.99 lakh
Royal Enfield's electric sub-brand Flying Flea launches C6 with phased city rollout, targeting urban EV riders. Battery-as-a-service option lowers entry price to Rs 1.99 lakh, signaling a parallel brand architecture distinct from the core ICE lineup.
What happened
Royal Enfield opens bookings for Flying Flea C6, its electric motorcycle priced at Rs 2.79 lakh (Rs 1.99 lakh with battery-as-a-service). Phased city-by-city
Key facts
- Rs 2.79 lakh ex-showroom
- Rs 1.99 lakh battery-as-a-service
Why this matters
BaaS model signals a battery-swap or financing partnership opportunity, and the parallel brand architecture creates a cleaner vehicle for future EV-specific JVs or capital raises.
Also reported by
- ET Brand Equity — Same time