Royal Enfield pushes Bullet nameplate into 650cc premium segment at Rs 3.65 lakh
Eicher Motors-owned Royal Enfield has extended its iconic Bullet badge into the 650cc category, launching the Bullet 650 at Rs 3.65 lakh ex-showroom. The bike packs a 647.95cc engine producing 47 bhp and 52.3 Nm, paired with a 6-speed gearbox, and arrives in Cannon Black and India-exclusive Battleship Blue across dealerships.
What happened
Royal Enfield launched the Bullet 650 in India at Rs 3.65 lakh ex-showroom, marking the Bullet nameplate's entry into the premium 650cc segment. Available in
Key facts
- Rs 3.65 lakh ex-showroom
- 647.95cc engine
- 47 bhp
- 52.3 Nm torque
- 6-speed gearbox
Why this matters
The move signals RE is doubling down on organic brand-stretch over M&A to climb the displacement ladder, narrowing the white space for any acquirer or JV partner eyeing the Indian premium-classic niche.