Samsung launches 'Galaxy Forever' ownership model in India to make flagships more accessible
Samsung's new 'Galaxy Forever' program lets Indian buyers pay 50% upfront across 12 no-cost EMIs with an assured one-year buyback and upgrade path. Available online and across 1,500+ retail outlets, it bundles Samsung Finance+ and Care+ to lower entry costs on flagships like the Galaxy S26 Ultra (Rs 1,39,999).
What happened
Samsung launched 'Galaxy Forever' ownership model in India, letting buyers pay 50% upfront via 12 no-cost EMIs with assured one-year buyback and upgrade
Key facts
- Galaxy S26 Ultra Rs 1,39,999
- Galaxy S26 Plus Rs 1,19,999
- 12 no-cost EMIs
- 50% assured buyback
- 1,500+ retail outlets
- Care+ valued Rs 13,999
- EMI Rs 5,833.29
- programme fee Rs 749.92
Why this matters
The bundled Finance+ and Care+ ownership model signals Samsung's deepening push into captive consumer financing, opening partnership or acquisition angles around buyback logistics, refurbishment, and resale channels in India.
What to watch
- Apple India or Vivo/OnePlus announcing matching buyback/upgrade financing
- Samsung S26 Ultra premium-segment share data in next two quarterly reports
- EMI default/NPA rates within Samsung Finance+ consumer portfolio
- First wave of one-year buyback returns and refurbished-channel resale velocity
- RBI or regulatory scrutiny of no-cost EMI / embedded financing practices
- Monitor Samsung Finance+ receivables growth and Care+ attach rates for early adoption signal
- Expand recommerce/refurbished resale capacity to monetize buyback returns before the 12-month wave hits
- Push omni-channel parity so 1,500+ outlets match online financing terms and capture walk-in upgraders
- Tier buyback guarantees by model to protect residual-value exposure on highest-depreciation SKUs