Read the counter-case

Samsung launches Galaxy Tab S12 Ultra and S12+ in India from ₹1,29,999

Samsung listed the Galaxy Tab S12 Ultra Wi-Fi at ₹1,49,999 and Galaxy Tab S12+ Wi-Fi at ₹1,29,999 in India. Both India-listed models offer 12GB RAM, 256GB storage, 120Hz AMOLED displays and an in-box S Pen.

By ·Devil's-advocate pass (an automated argument against this reading)

Source published First seen

Read the source at Business Today · Latestbusinesstoday.in

Also reported by Financial Express · BrandWagon (financialexpress.com)

Newer on Samsung · — may update this storySamsung adds Galaxy M08 and F08 to its India budget-phone lineup

Why it matters for the brand

Samsung is broadening its premium tablet offering in India, but revenue upside depends on sell-through rather than the higher-priced assortment alone.

What to track next

  • Samsung India financing, exchange or accessory-bundle announcements
  • Reported sell-through split between the S12+ and S12 Ultra
  • Changes to advertised prices on Samsung India's store
  • Buyer reviews citing reasons to choose the Ultra over the S12+

The counter-case

A premium-range expansion is not evidence of incremental demand. At ₹1,29,999–₹1,49,999, these Wi-Fi tablets compete for spending with laptops and rival premium tablets. The listed specifications alone do not establish a compelling upgrade case; sales could largely replace existing Samsung tablet purchases rather than expand the category.