SanRaj Group launches 31 Labels, a premium digital fashion platform for Indian women
Mumbai-based SanRaj Group has launched 31 Labels, a digital-first marketplace curating Indian premium fashion across workwear, occasionwear, resortwear, accessories and bags. The platform says it will eventually add global design labels.
What happened
Mumbai-based SanRaj Group launched 31 Labels, a digital-first premium fashion marketplace for Indian women. The platform curates homegrown labels across
Key facts
- 31 Labels
- August 27, 2026
- more than a decade
Why this matters
31 Labels could become a partnership or acquisition target for fashion groups seeking a digital route into India’s premium womenswear segment, especially if it secures distinctive local and international label relationships.
What to watch
- Named designer roster, exclusive-brand agreements and evidence that sought-after labels are not broadly available on rival marketplaces.
- Repeat-purchase rates, average order value, return rates and full-price sell-through after the first two festive and wedding seasons.
- Delivery coverage, exchange turnaround and whether premium packaging or styling services become visible customer differentiators.
- Use of discounting, couponing or marketplace-wide sales, which would signal pressure on acquisition and inventory economics.
- Launch of private labels, owned inventory, physical stores or pop-ups, indicating a shift from pure marketplace to vertically integrated premium retail.
- Global-label onboarding and the platform's ability to price imported fashion competitively against direct international purchasing.
- Secure India-exclusive launches, limited-edition capsules and early-access partnerships with emerging premium Indian designers.
- Invest in fit intelligence, concierge styling, detailed product storytelling and return-reduction tools for high-consideration categories.
- Build a loyalty and clienteling model focused on repeat affluent customers rather than broad discount-led acquisition.
- Test pop-ups in Mumbai, Delhi, Bengaluru and wedding-season markets to acquire customers and validate offline-to-online conversion.
- Add global labels selectively only where pricing, import duties and after-sales service do not undermine the premium value proposition.