Saraswati Rugs eyes Bengaluru, Hyderabad and Kolkata after Delhi and Mumbai stores
Jaipur-based handmade-rug maker Saraswati Rugs is considering expansion into Bengaluru, Hyderabad and Kolkata. The 1978-founded business, which employs about 400 people and exports to 60 countries, currently sells through factory-owned stores, B2B partners and outlets in New Delhi and Mumbai.
What happened
Jaipur-based Saraswati Rugs, an Indian handmade-rug maker, has stores in New Delhi and Mumbai and may expand to Bengaluru, Hyderabad and Kolkata. The company
Key facts
- Founded in 1978
- Around 400 employees
- Exports to 60 countries
- USD10-USD14 per square foot pricing sweet spot
- Five percent of Niwala Collection net sales supports local food initiatives
Why this matters
Saraswati Rugs’ planned entry into Bengaluru, Hyderabad and Kolkata signals a measured move to build a broader premium offline footprint beyond Delhi and Mumbai, leveraging its export-scale handmade-rug supply base.
What to watch
- Lease registrations, hiring for store managers or visual-merchandising roles, and local business listings in Bengaluru, Hyderabad or Kolkata.
- New architect, luxury real-estate, hotel or furniture-retail partnerships in target cities.
- Evidence of a shift toward experiential flagship formats, including design consultations and custom-rug services.
- Export order growth or capacity-expansion announcements that indicate ability to fund domestic retail rollout.
- Premium home-furnishing demand, residential handovers and discretionary-spending trends in the three cities.
Also reported by
- YourStory · Capital — Same time