SC dismisses MakeMyTrip's plea against Google in trademark keyword case
Supreme Court upheld Delhi High Court ruling that use of trademarks as Google Ads keywords by rivals like Booking.com does not, by itself, constitute trademark infringement, dealing a setback to MakeMyTrip's bid to restrain such bidding.
What happened
Supreme Court dismissed MakeMyTrip's appeal against Google, upholding Delhi HC ruling that use of trademarks as keywords in Google Ads (allegedly by
Why this matters
The ruling weakens trademark-based competitive shielding across Indian digital sectors, raising the strategic value of M&A or partnerships that lock in proprietary demand channels independent of search.