SC notices Centre on plea to ban alcohol sales in tetra packs and sachets

The Supreme Court has sought the Centre's response on a petition seeking an immediate ban on alcohol sold in tetra packs and sachets. A restriction would force liquor brands and retailers to rework low-cost packaging formats, hitting affordability-led volumes and rural distribution economics.

— Source publishedWed, 20 May, 2026, 11:45 IST·First seen Wed, 20 May, 2026, 11:50 IST·Source ET Small Business

What happened

Supreme Court of India · Supreme Court issued notice to the Centre on a plea seeking an immediate ban on alcohol sales in tetra packs and sachets, a ruling that

Why this matters

A favorable ruling could accelerate consolidation as smaller regional players dependent on sachet economics become acquisition targets at distressed multiples.