Screenless wristbands carve a niche in India as Whoop, Polar, Fitbit Air court distraction-free buyers
Screenless fitness bands from Whoop, Polar, Amazfit and Fitbit Air are gaining ground in India, complementing rather than cannibalising smartwatches. Category sits at <1% of India wearables today but is expected to double in the next couple of years, mirroring 5% global share. Noise hints at new form factors.
What happened
Noise · Screenless fitness bands from Whoop, Polar, Amazfit and Fitbit Air are gaining traction in India, currently <1% of wearables but expected to double,
Key facts
- 5% of global screenless market
- <1% of India wearables
- 2X growth expected
Why this matters
Watch for Indian brands like Noise launching screenless SKUs or partnering with Whoop/Polar as the category matures into a defensible adjacent segment.