Seiko eyes India as third-largest global market by end-2026

Seiko expects India to become its third-largest market globally by 2026, buoyed by surging luxury demand. It opened a second Grand Seiko Salon in Bengaluru—its fourth store nationally—and plans further expansion across the top 7-8 cities.

— Source publishedTue, 7 Jul, 2026, 19:31 IST·First seen Tue, 7 Jul, 2026, 19:39 IST·Source Business Standard · Companies

What happened

Seiko expects India to become its third-largest market by 2026, driven by luxury demand. It opened a second Grand Seiko Salon in Bengaluru (fourth store

Key facts

  • third-largest market by 2026
  • fourth Grand Seiko store
  • 162% growth last year
  • 56% 5-year CAGR
  • top 7-8 cities

Why this matters

India's trajectory to Seiko's #3 global market by 2026 warrants scouting real-estate partners, distribution tie-ups, and potential acquisitions to accelerate the planned multi-city retail footprint.

What to watch

  • Same-store sales data from the four Indian stores in next 2 quarters
  • Import duty / GST changes on luxury watches in Union Budget
  • Announcement of stores 5-8 and target cities
  • Grey market pricing and INR/JPY movement
  • Competitor India revenue disclosures
  • Rivals (Swatch Group, Rolex AD network, Titan's premium arm) accelerate boutique openings in Bengaluru, Delhi, Mumbai
  • Seiko expands after-sales and CPO servicing infrastructure to support installed base
  • Mall developers court luxury watch anchors for tier-1 metro projects
  • Local retail partners negotiate exclusive Grand Seiko distribution rights

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