Senco Gold surges 12% on strong Q4: 46% revenue growth, 34% SSSG on wedding demand
Senco Gold shares jumped over 12% after a robust Q4 business update showing 46% YoY revenue growth and 34% same-store sales growth driven by wedding demand. The retailer opened 7 new showrooms (201 total), acquired a 68% stake in Melorra operator AJPL, and guided FY26 revenue above ₹8,000 crore with 35% growth.
What happened
Senco Gold shares jumped 12% after a strong Q4 update showing 46% YoY revenue growth and 34% SSSG on wedding demand. It opened 7 showrooms (201 total), acquired
Key facts
- 12% share jump
- 46% YoY Q4 revenue
- 34% SSSG
- 201 showrooms
- 7 new showrooms
- 68% stake in AJPL
- 35% FY26 revenue growth
- ₹8,000 crore FY26 revenue guidance
- ₹165.37 crore FY25 net profit
- ₹6,258 crore FY25 revenue
- target price ₹528
- 20-25 stores planned FY27
Why this matters
The 68% AJPL stake gives Senco a digital-first Melorra brand to complement its store network, signaling appetite for bolt-on omnichannel M&A that suits partners with online jewellery reach.
What to watch
- Full Q4 earnings with actual margin (gross/EBITDA) vs revenue optics
- Gold price trajectory and hedging commentary
- H1FY26 SSSG print to test guidance credibility
- Debt/inventory levels as expansion funds via gold-on-lease vs owned metal
- Wedding-season calendar and festive demand data points
- Watch for brokerage target revisions and coverage initiations within 1-2 weeks
- Track Melorra/AJPL integration disclosures and its digital-D2C margin profile
- Monitor showroom expansion pace vs 201 base for capex and working-capital strain
- Compare read-through to Titan, Kalyan, PN Gadgil for sector momentum