SharkNinja taps Chef Kunal Kapur to crack Indian kitchen, eyes wider retail rollout
SharkNinja APAC has named Chef Kunal Kapur as brand ambassador to push its Shark and Ninja appliance lines in India. Currently sold via sharkninja.in and Amazon.in, the company plans to expand to more ecommerce platforms and physical retail outlets, leaning on a portfolio spanning 38 categories and 5,500 patents.
What happened
SharkNinja APAC partners with chef Kunal Kapur to promote Shark and Ninja appliance brands in India, currently sold via sharkninja.in and Amazon.in, with more
Key facts
- 5,500 patents
- 38 categories
Why this matters
SharkNinja's omnichannel India build-out opens windows for distribution JVs, modern-trade tie-ups, or bolt-on acquisitions of regional kitchen-appliance brands.