SHEBA bets on India's cat-parent boom with 'Ignored to Adored' campaign fronted by Sharvari
Mars Petcare India's premium cat food brand SHEBA has rolled out its 'Ignored to Adored' campaign with actor Sharvari as ambassador, anchored by a 7-Day Challenge designed to drive trial and premium nutrition adoption among urban cat parents.
Mars Petcare India's premium cat food brand SHEBA launched its 'Ignored to Adored' campaign with actor Sharvari as ambassador, targeting India's growing urban cat-parent segment with a 7-day feeding challenge to drive premium pet-nutrition adoption.
Why this matters
SHEBA is leaning on celebrity-led storytelling and a structured trial mechanic to build category demand in India, where cat ownership trails dogs but is rising fastest in metros.
Retail-brand activity steady at 1,085 signals over 90 days.