Shree Tirupati Balajee ships first Varanasi-origin biscuits to Oman under CEPA
APEDA facilitated a 40-tonne maiden biscuit consignment from Varanasi to Oman, routed via Kanpur ICD and JNPT Mumbai. The shipment, made under the India-Oman CEPA, opens a new processed-food export corridor from eastern UP and positions Shree Tirupati Balajee Industries as an early mover in the Gulf biscuit trade.
What happened
APEDA facilitated the first biscuit export from Varanasi to Oman under the India-Oman CEPA, with a 40-tonne shipment by Shree Tirupati Balajee Industries routed
Key facts
- 40 tonnes
Why this matters
Scout Varanasi-cluster bakery and snack SMEs for bolt-on or co-export partnerships before Gulf distributors anchor to Shree Tirupati Balajee as the default eastern-UP supplier under CEPA.
What to watch
- Second consignment confirmation within 90 days
- Omani retailer/distributor brand listing (Lulu, Carrefour GCC)
- Eastern UP food park or ICD capacity announcements
- CEPA tariff line reviews or Oman SPS notifications on biscuits
- Competing exporter entry from Punjab/Gujarat into same Omani channel
- Track Shree Tirupati Balajee Q3 export revenue mix and order book disclosure
- Monitor APEDA notifications for additional Varanasi cluster exporters
- Watch for capacity expansion or co-packing announcements
- Assess freight differential Varanasi-JNPT vs Mundra-origin competitors