Simple Energy launches Wave e-scooter range from ₹1.10 lakh

The Bengaluru EV maker has opened online and store bookings for six Wave models across three variants. Deliveries are due to begin in the last week of September, supported by a 75-plus-outlet network across 63 cities.

— Source publishedWed, 2 Sept, 2026, 17:18 IST·First seen Wed, 2 Sept, 2026, 18:28 IST·Source Inc42 · Buzz

What happened

Simple Energy launched the Wave family electric scooter range from ₹1.10 lakh, opening bookings through stores and its website. The Bengaluru startup plans to

Key facts

  • Simple Wave introductory price: ₹1.10 lakh (ex-showroom)
  • Six models across three variants: Wave S, Wave and Wave+
  • Wave+ battery: 5 kWh; IDC range: 243 km; top speed: 90 kmph
  • Other battery options: 3.7 kWh, 2.7 kWh and 2.2 kWh; ranges: 171 km, 132 km and 110 km
  • Current manufacturing capacity: 3,000 scooters/month
  • Current sales: around 1,500 scooters/month
  • Retail network: 75+ outlets across 63 cities
  • Sales target: 10,000 units/month by March 2027
  • June funding: ₹250 crore; total funding: over $84 million
  • August electric two-wheeler registrations: 1.72 lakh, down 16.2% MoM and up 64% YoY

Why this matters

Simple Energy’s combined online-and-store booking strategy and 63-city network could make it a more relevant partner or target for manufacturers, financiers, charging players, and retail operators seeking EV two-wheeler scale.

What to watch

  • Booking-to-delivery conversion and cancellation rates after the last week of September.
  • Monthly registrations relative to the current roughly 1,500-unit sales run rate.
  • Delivery lead times, service turnaround times and reported parts availability.
  • Outlet additions, dealer throughput and geographic concentration of bookings.
  • Competitor price cuts, financing offers or new launches in the ₹1 lakh to ₹1.5 lakh e-scooter segment.
  • Evidence of manufacturing capacity expansion and supplier commitments needed to support 10,000 monthly sales.
  • Prioritize on-time September deliveries in the highest-booking cities before widening allocations.
  • Build service-capacity and fast-moving spare-parts buffers alongside every new outlet opening.
  • Use financing, exchange and subscription offers to reduce the effective upfront price of Wave models.
  • Publish variant-level range, charging, warranty and delivery timelines to limit booking-stage uncertainty.
  • Expand dealer coverage selectively in cities where charging access, EV adoption and service staffing can support repeat sales.

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