Sirona, Nua, Pee Safe lead India's intimate care boom beyond pads into period underwear and sexual wellness
D2C-first brands are reshaping a category legacy FMCG ignored, using ecommerce, quick commerce and education-led trust-building. HealthFab raised ₹20 Cr; adjacencies span postpartum, men's hygiene and sexual wellness as Honasa targets ₹5,500 Cr by FY31.
What happened
Sirona · India's intimate care category is expanding beyond menstrual hygiene into period underwear, postpartum, sexual wellness and men's hygiene, led by D2C
Key facts
- ₹20 Cr HealthFab raise
- ₹242.8 Cr BlueStone block deal
- 46.4 Lakh shares
- 4.1 Mn kirana stores
- ₹8,010 Cr Zepto fresh issue
- 11.35 Cr shares
- ₹5,500 Cr Honasa FY31 target
- 15% EBITDA margin
- 3 Lakh outlets
- $9 Mn Manam Series A
- 150+ cacao farmers
Why this matters
Legacy FMCG players should acquire D2C leaders like Sirona, Nua or HealthFab now before Honasa-style platforms consolidate intimate care, postpartum and sexual wellness under one roof.
Also reported by
- Inc42 — 1h after first sighting