Small restaurants revolt against aggregator commissions, fueling zero-commission rivals like Ownly
Indian SMB restaurants are challenging Swiggy and Zomato's commission-heavy model, citing margin pressure and loss of customer data. Zero-commission platforms like Ownly are gaining traction as consumers grow aware of platform-driven price gaps between app and dine-in menus.
What happened
Small Indian restaurants are pushing back against high commissions on food delivery aggregators, fueling interest in zero-commission alternatives like Ownly.
Why this matters
Scout zero-commission ordering stacks and direct-to-merchant SaaS targets that could anchor a defensive or disruptive play against incumbent aggregators.