Snapdeal launches zero-commission Project Gati seller programme ahead of festive 2026
Snapdeal rolls out a 45-day Project Gati seller onboarding programme with AI tools and a zero-commission model targeting festive-season sellers. Separately, Lava partners Flipkart for an online-first, India-made Virat smartphone series in the Rs 10,000-25,000 band, riding 74% online growth in 2025.
What happened
Snapdeal launches Project Gati seller programme with AI tools and zero-commission model ahead of festive season; Lava partners Flipkart for online-first Virat
Key facts
- Rs 10,000-25,000 smartphone price band
- 74% online growth in 2025
- 45-day Project Gati programme
Why this matters
Snapdeal's seller-programme reboot and the Lava-Flipkart online-first partnership highlight partnership and exclusivity as competitive levers, flagging both a differentiation play and potential consolidation dynamics in India's online marketplace band.
What to watch
- Competitor commission or seller-fee announcements before Q3 2026
- Snapdeal seller onboarding numbers vs 45-day target
- Virat series sell-through and Flipkart smartphone GMV mix
- Take-rate disclosures and ad-revenue mix in marketplace filings
- New OEM-platform exclusive tie-ups in Rs 10-25k band
- Snapdeal to bundle AI listing/pricing tools with paid ads and logistics to recover margin lost on commission
- Meesho and Flipkart likely to announce festive seller-fee waivers or reduced commissions for value-tier categories
- Lava to expand online-exclusive SKUs with Flipkart-financed exchange and EMI offers
- Amazon to counter with Prime-tied device launches and seller onboarding incentives
Also reported by
- YourStory — Same time