Snapdeal names Shruti Shah Director for Men's Fashion & Kids category
Snapdeal has appointed Shruti Shah as Director – Business Team, overseeing Men's Fashion and Kids categories. She is tasked with driving category growth, strengthening brand partnerships, and improving customer experience. Shah brings experience from Tata CLiQ, Unacademy, Cloudtail, and SalesDuo.
What happened
Snapdeal has appointed Shruti Shah as Director – Business Team (Men's Fashion & Kids), tasked with driving category growth, strengthening brand partnerships,
Why this matters
Shah's background across Tata CLiQ, Unacademy, and Cloudtail suggests Snapdeal is assembling fashion-vertical talent that could reshape its positioning and partnership landscape.
What to watch
- Announcements of new brand tie-ups in Men's Fashion or Kids
- Snapdeal category GMV or order-volume disclosures
- Additional leadership or vertical hires signaling broader fashion bet
- Competitive moves by Meesho and Flipkart in value fashion
- Any funding or restructuring news at Snapdeal
- Sign new mid-tier apparel and kidswear brand partnerships within two quarters
- Launch category-specific merchandising and seasonal campaigns (festive/back-to-school)
- Improve fulfillment and returns experience to lift repeat purchase in fashion
- Recruit supporting buying/catalog team under the new director