Snapdeal's Mother's Day 2026: 80% of women-category orders come from non-metros, sub-₹499 price points dominate
Snapdeal's Mother's Day 2026 report (1-10 May) shows over 80% of women-category orders originated from non-metro cities including Lucknow, Jaipur, Kanpur, Ludhiana, Indore, Surat, Bhopal and Dehradun. Sarees, handbags, watches and ethnic wear led demand, with 80% of purchases priced below ₹499 — underscoring value-led gifting in Bharat.
What happened
Snapdeal's Mother's Day 2026 report shows over 80% of women-category orders came from non-metro cities like Lucknow, Jaipur and Indore, with sarees, handbags,
Key facts
- 80% orders non-metro
- 80% purchases below ₹499
- 1-10 May 2026
Why this matters
Tier-2/3 ethnic wear and accessory brands with sub-₹499 price architecture are accretive bolt-ons for value-commerce platforms seeking deeper Bharat gifting share.