Sofina offloads Rs 177 Cr Honasa stake as VC exits from listed D2C brands accelerate

Sofina Ventures sold 41.78 lakh shares (1.28%) of Mamaearth parent Honasa Consumer at Rs 424.07 via NSE bulk deal, trimming its stake from 3.29% to ~2%. The Rs 177 Cr exit comes despite Q4 FY26 revenue rising 23% YoY to Rs 657 Cr and profit of Rs 69.4 Cr, signaling a broader VC/PE retreat from listed Indian consumer startups.

— Source publishedThu, 25 Jun, 2026, 20:50 IST·First seen Thu, 25 Jun, 2026, 20:51 IST·Source Entrackr · Newsletter

What happened

Mamaearth (Honasa Consumer) · Sofina Ventures sold a 1.28% stake in Mamaearth parent Honasa Consumer for Rs 177 Cr via NSE bulk deal, reducing its holding to

Key facts

  • Rs 177 Cr deal value
  • 1.28% stake sold
  • 41.78 lakh shares
  • Rs 424.07 avg price
  • stake reduced from 3.29% to ~2%
  • Q4 FY26 revenue Rs 657 Cr (+23% YoY)
  • Q4 profit Rs 69.4 Cr
  • market cap Rs 13,595 Cr ($1.51B)

Why this matters

Accelerating financial-sponsor exits from listed D2C brands open windows for strategic stake accumulation in Honasa and similar consumer platforms at supply-pressured prices.

What to watch

  • Next bulk/block deal disclosures on NSE for Honasa, Nykaa, FirstCry
  • Q1 FY27 Honasa results — sustained 20%+ growth needed to hold valuation
  • Mamaearth brand-specific volume data (it has been the weak link)
  • Lock-in expiries for other pre-IPO holders
  • Mutual fund shareholding patterns in Sept quarter filings
  • Track Sofina's residual ~2% — likely cleared within 2 quarters
  • Honasa management likely to step up buyback chatter or insider buying signals to defend price
  • Domestic MFs (SBI, ICICI Pru) may accumulate on dips to absorb VC supply
  • Expect similar bulk-deal exits from Peak XV/Fireside in Nykaa, FirstCry within 1-2 quarters