Soil Digital Signage launches AR indoor navigation platform for malls and multi-brand stores
Soil Digital Signage has unveiled navigate.setuOS, an on-premises AR navigation system that uses Wi-Fi and smartphone sensors to guide shoppers indoors. The platform also connects navigation with analytics and content-management tools for Indian retail operators.
What happened
Soil Digital Signage launched navigate.setuOS, an on-premises AR indoor-navigation system for multi-brand stores and malls. The platform uses Wi-Fi and
Key facts
- September 17, 2026
Why this matters
AR wayfinding can reduce shopper friction in large-format stores and malls while creating new data on traffic patterns, but adoption will depend on accurate indoor positioning and clear consumer value.
What to watch
- Reported scan-to-navigation activation rates and repeat monthly users.
- Number of mapped properties, active tenants and content-management integrations.
- Launch of sponsored listings, promoted routes or closed-loop campaign measurement.
- Accuracy benchmarks across dense indoor environments and low-connectivity zones.
- Integration announcements with mall apps, loyalty platforms, parking systems, POS or retail-media networks.