Sonos to launch ₹35,999 Play portable speaker in India on 8 September
Sonos is set to introduce the Play portable speaker in India, alongside its Sonos 27 software update. The update adds AI-assisted controls through authorised external agents including ChatGPT, plus expanded device connectivity via Sonos Fabric.
What happened
Sonos will launch its Sonos Play portable speaker in India on 8 September for ₹35,999, alongside Sonos 27 software enabling AI-assisted controls, including
Key facts
- Sonos Play launches in India on 8 September 2026
- ₹35,999 price
- 24-hour battery life
- IP67 water-resistance rating
- Beam Ultra supports 7.1.2 Dolby Atmos
- Ace Ultra offers 35 hours of listening with ANC
- 3-minute charge provides about 3 hours of playback
- Ace Ultra has 10 microphones
Why this matters
Sonos’s authorised-agent integration and Sonos Fabric expansion signal that partnerships across AI assistants, smart-home platforms and Indian retail distribution could be as strategically important as the hardware launch.