Sony TV’s Rohit Sharma-led game show debuts with eight sponsors
Sony Entertainment Television has signed eight advertisers for its new family game show, led by Rohit Sharma. PhonePe, BHIM, Skoda, Fortune and other brands will use spot buys and content integrations, signalling continued demand for celebrity-led, family co-viewing programming.
What happened
Sony Entertainment Television’s Rohit Sharma-led family game show premieres with eight sponsors, including PhonePe, BHIM and Fortune. The format offers
Key facts
- 8 sponsors
- 3 co-presenting sponsors
- 3 co-powered sponsors
- 2 associate sponsors
- Saturdays and Sundays at 9:30 pm
- millions of social-media impressions and engagements
Why this matters
The show’s mix of financial services, auto and FMCG advertisers highlights partnership potential around scalable celebrity IP, branded-content packages and cross-platform distribution alliances.