Star Health’s D2C channel grew 38% in FY26, led by under-40 buyers
Star Health said 66% of fresh D2C health-policy customers in FY26 were under 40, while salaried professionals accounted for nearly 60%. Digital buyers chose an average ₹14 lakh sum insured versus ₹12 lakh company-wide, as growth broadened beyond the six largest metros.
What happened
Star Health and Allied Insurance · Star Health said its FY26 D2C health-insurance channel grew 38%, led by younger salaried consumers choosing higher coverage.
Key facts
- 66% of FY26 fresh D2C health-policy customers were below 40
- Nearly 60% of D2C customers were salaried professionals
- Average D2C sum insured was ₹14 lakh versus ₹12 lakh company-wide
- D2C fresh health policies grew 38% year-on-year in FY26
- 16% of FY26 fresh health-insurance GWP came from D2C
What changed
Star Health said its FY26 D2C health-insurance channel grew 38%, led by younger salaried consumers choosing higher coverage. Growth increasingly came from beyond the top six metros, while the insurer expanded multilingual, AI-supported digital servicing.
Why this matters
Star Health’s 38% FY26 D2C policy growth, 16% contribution to fresh health GWP, and higher-than-average sums insured signal a fast-scaling, potentially higher-value digital mix.
What to watch
- D2C renewal and 13th-month persistency versus agent-sourced business.
- Digital customer-acquisition cost, payback period and share of assisted conversions.
- Average sum insured and rider attachment rates for D2C cohorts.
- D2C penetration outside major metros and regional conversion rates.
- Claims ratios, complaint rates and turnaround times for digitally acquired policies.