Sugar Cosmetics hunts ₹100–150 cr rescue round at half its 2022 peak valuation
D2C beauty brand is tapping family offices and HNIs at a ₹1,400–1,500 cr valuation, down from ₹3,000 cr in 2022, as FY25 revenue slid to ₹398 cr and losses widened to ₹134 cr. It has halved offline footprint and cut costs by ₹90–95 cr while rivals Purplle and Renee pull ahead.
Sugar Cosmetics seeking ₹100-150 crore rescue funding at ₹1,400-1,500 crore valuation, half its 2022 peak, amid cash crunch, declining revenue and widened losses after overexpansion. Tapping family offices and HNIs; halved offline footprint to improve economics.