Sula’s wine-tourism revenue crosses ₹100 crore as Nashik hospitality expansion accelerates
Sula Vineyards says wine-tourism revenue surpassed ₹100 crore in FY2026, supported by more than 400,000 annual visitors, a third Nashik resort opened in 2025 and a planned acquisition of Chandon’s 19-acre estate. The growth signals rising potential for wine-led experiential retail in India.
What happened
Sula Vineyards · India’s wine market and vineyard tourism are gaining momentum as climate disruption reshapes global production. Sula’s tourism revenue
Key facts
- Sula wine-tourism revenue crossed Rs 100 crore in FY2026
- Sula vineyards and resorts receive over 400,000 annual visitors
- Sula opened its third Nashik resort in 2025
- Sula signed to acquire Chandon's 19-acre estate
- Sula holds over 50% domestic wine market share
- Indian wine consumption has grown at a 25% CAGR over the past decade
- India's vineyard area grew 4.6% on average since 2019
- India had 197,000 hectares under vines in 2025; about 3,000 hectares grow wine grapes
Why this matters
The planned Chandon estate acquisition highlights how premium vineyard and hospitality assets can strengthen Sula’s destination network, brand equity and experiential-retail moat.
What to watch
- Completion terms, regulatory approvals and integration timeline for the Chandon 19-acre estate acquisition.
- Visitor growth, resort occupancy, average length of stay and revenue per visitor after the third resort's first full operating year.
- Share of wine-tourism revenue coming from hospitality, experiences, events and direct bottle purchases.
- Nashik room supply additions and competing winery-resort investments.
- Consumer discretionary-spend trends in Mumbai, Pune and other key feeder markets.
- Changes in state alcohol rules, tasting-room permissions, interstate wine shipment rules or tourism taxation.
- Bundle resort stays with tasting flights, vineyard experiences, festival access and limited-edition bottle purchases to lift revenue per visitor.
- Use the Chandon estate, if acquired, to add premium events, corporate off-sites, weddings and luxury hospitality capacity rather than duplicating existing tasting-room demand.
- Expand direct customer-data capture through reservations, memberships and post-visit e-commerce offers.
- Develop transport partnerships from Mumbai and Pune to reduce access friction and increase overnight stays.
- Position Nashik tourism as a multi-winery itinerary, while securing Sula's share through exclusive programming and loyalty benefits.