Swiggy chases 'Indian-owned' tag to unlock Instamart inventory model
With Prosus and SoftBank holding ~60% of its cap table, Swiggy is restructuring to claim Indian Owned and Controlled Company status, sidestepping FDI curbs on multi-brand retail inventory. The prize: Instamart procuring directly, fatter quick-commerce margins, and parity with inventory-led Blinkit and Zepto as Q4 GOV slipped to Rs 7,881 cr from Rs 7,938 cr.
Swiggy is seeking Indian Owned and Controlled Company status to escape FDI restrictions barring inventory ownership in multi-brand retail, enabling Instamart to procure directly, improve quick-commerce margins and cash flow, and better compete with inventory-led Blinkit.