Swiggy Instamart's physical retail experiment resurfaces from December
Reports are resurfacing a December move by Swiggy Instamart to test physical retail, signalling an offline extension of its quick-commerce model. Details on store format, locations and rollout timing were not disclosed at the time.
Swiggy Instamart is experimenting with physical retail, indicating a potential expansion beyond its quick-commerce delivery model into offline consumer retail.
Why this matters
The resurfaced December test follows recent signals that Swiggy Instamart reportedly tested and experimented with physical retail, suggesting continued interest in an offline quick-commerce extension.
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