Swiggy names former Myntra CEO Nandita Sinha to lead Instamart

Nandita Sinha will become CEO of Swiggy Instamart on August 3, succeeding Amitesh Kumar Jha. The former Myntra chief will lead the quick-commerce business’s push on assortment, profitability, customer experience and execution across 131-plus cities.

— Source publishedTue, 28 Jul, 2026, 12:52 IST·First seen Tue, 28 Jul, 2026, 12:56 IST·Source CNBC-TV18 · Companies

What happened

Swiggy Instamart · Swiggy appointed former Myntra CEO Nandita Sinha to lead Instamart from August 3, replacing Amitesh Kumar Jha. She will oversee the

Key facts

  • Nandita Sinha becomes Instamart CEO effective August 3, 2026
  • Amitesh Kumar Jha resigned effective July 28, 2026
  • Sinha has more than two decades of experience
  • Myntra achieved EBITDA profitability in 2024
  • Instamart launched in August 2020
  • Instamart operates in more than 131 Indian cities

Why this matters

Instamart’s new CEO may accelerate partnerships or capability acquisitions in merchandising, private labels, supply-chain technology and customer engagement as Swiggy builds a more differentiated quick-commerce proposition.

What to watch

  • Changes in Instamart's city count, dark-store footprint, and pace of expansion after August 3.
  • Swiggy disclosures on quick-commerce gross order value, contribution margin, adjusted EBITDA losses, and order-frequency trends.
  • Evidence of a larger non-grocery mix, including beauty, general merchandise, pharmacy-adjacent, and premium-brand assortment.
  • New private-label, exclusive-brand, or advertising partnerships that improve gross-margin economics.
  • Promotional intensity and delivery-fee changes by Blinkit, Zepto, and Flipkart Minutes.
  • Leadership hires or exits below the CEO level, especially in supply chain, category, product, and city operations.
  • Customer-experience indicators including delivery times, out-of-stock rates, substitutions, ratings, and repeat purchase behavior.
  • Reorganize Instamart leadership around category management, supply chain, city operations, and profitability ownership.
  • Increase emphasis on high-frequency, high-margin categories such as beauty, personal care, home, electronics accessories, and seasonal products.
  • Expand branded assortment, exclusive launches, and private-label participation to differentiate from grocery-led quick-commerce rivals.
  • Rationalize dark-store expansion toward clusters with stronger order density, repeat rates, and contribution-margin potential.
  • Integrate more Swiggy ecosystem levers, including food-delivery user cross-sell, Swiggy One benefits, advertising inventory, and merchant partnerships.
  • Set more visible service-level targets around fill rates, substitutions, delivery reliability, and customer support.

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