Swiggy's IOCC vote shortfall stalls Instamart's inventory-led pivot
Shareholders fell short of the 75% threshold needed for Swiggy to qualify as an Indian Owned and Controlled Company, delaying Instamart's shift to an inventory-led model with private labels — a margin playbook already executed by Eternal-owned Blinkit. The setback pushes back the q-commerce arm's next expansion phase.
Swiggy's bid to become an Indian Owned and Controlled Company stalled after shareholders fell short of 75% approval, delaying Instamart's shift to an inventory-led model with private labels and better margins, mirroring rival Eternal's playbook.