Swiggy's Toing draws merchant revolt over forced enrolment, ₹9 price points and no opt-out
Restaurants across Delhi NCR, Mumbai and Pune allege Swiggy auto-enrolled them on budget app Toing, slashing menu prices to ₹9-₹49 with no dashboard or consent. Backlash hits as Swiggy chases Rapido and Zomato in value delivery; Q4FY26 revenue ₹6,383 cr (+45% YoY), net loss narrowed to ₹800 cr.
What happened
Restaurants allege Swiggy auto-enrolled them on budget app Toing without consent, altering menu prices to as low as ₹9 with no merchant dashboard or opt-out.
Key facts
- meals from ₹9 to ₹49
- ₹15 lakh/month restaurant revenue threshold
- Q4FY26 revenue ₹6,383 cr (+45% YoY)
- net loss ₹800 cr vs ₹1,081 cr
- 70% orders from Toing for one outlet
Why this matters
The merchant revolt opens a window to court disaffected restaurant chains with exclusive partnership terms and consent-first onboarding, while diligence on any Toing-adjacent M&A should price in latent litigation and trust-repair costs.