Swiggy, Zerodha Fund House Launch In-App Mutual Fund Investing for Delivery Partners
Swiggy has tied up with Zerodha Fund House to let its delivery partners invest a portion of their earnings into mutual funds directly through the rider app, with a minimum ticket size of Rs 100 and execution managed via Zerodha's WhatsApp channel.
What happened
Swiggy partnered with Zerodha Fund House to let delivery partners invest part of their earnings into mutual funds via the rider app, starting at Rs 100, managed
Key facts
- Rs 100
Why this matters
Zerodha Fund House gets low-CAC access to a hard-to-reach mass affluent-adjacent segment, validating fintech-platform partnerships as the cheapest route to gig worker AUM.