Swiss Beauty Select targets Rs 100 crore revenue by FY28, expands premium beauty retail
Swiss Beauty’s premium arm is targeting Rs 70 crore-plus revenue in FY27 and Rs 100 crore in FY28, backed by new product launches, 5-10 additional Select stores, wider modern-trade distribution and EBO expansion to 60-70 outlets by year-end.
What happened
Swiss Beauty Select targets Rs 70 crore-plus revenue in FY26-27 and Rs 100 crore in FY27-28. The premium makeup arm will add SKUs, expand EBOs to 60-70, open
Key facts
- Rs 70 crore-plus FY26-27 revenue target
- Rs 100 crore FY27-28 revenue target
- 100%+ projected growth
- 60-70 EBO target by year-end
- 5-10 additional stores planned this year
What changed
Swiss Beauty Select targets Rs 70 crore-plus revenue in FY26-27 and Rs 100 crore in FY27-28. The premium makeup arm will add SKUs, expand EBOs to 60-70, open 5-10 more stores and deepen modern-trade, regional-chain and D2C distribution.
Why this matters
Swiss Beauty Select’s plan to add 5-10 stores, expand EBOs to 60-70 outlets and deepen modern-trade placement makes premium-store execution and offline inventory productivity the critical growth levers through FY28.
What to watch
- FY27 revenue pace versus the stated ₹70 crore-plus target.
- Number of Select stores opened and total EBO count achieved by year-end.
- Same-store sales, store payback period and offline sales mix.
- Modern-trade and department-store door additions, shelf placement and replenishment rates.
- Gross-margin trend, promotional intensity and marketing spend as the premium business scales.