Taneira launches Durga Pujo campaign and 31-design Laal Paar saree edit
Titan Company’s ethnicwear brand Taneira has launched its ‘Threads That Bring Us Home’ Durga Pujo campaign alongside the Pujo ’26 Edit. The 31-design Laal Paar saree collection starts at about ₹4,999 and is available through Taneira’s 75 stores across 40 cities, its website and global delivery channels.
What happened
Titan’s ethnicwear brand Taneira launched its Durga Pujo campaign and Pujo ’26 Edit, featuring 31 Laal Paar saree designs. The collection is available across
Key facts
- 75 stores
- 40 cities
- 18 Weavershalas
- 31 designs
- Prices start at approximately ₹4,999
What changed
Titan’s ethnicwear brand Taneira launched its Durga Pujo campaign and Pujo ’26 Edit, featuring 31 Laal Paar saree designs. The collection is available across its 75-store network, website and global delivery channels.
Why this matters
Taneira is converting Durga Pujo cultural relevance into omnichannel traffic with a 31-design Laal Paar edit priced from ₹4,999 across stores, web and global delivery.
What to watch
- Sell-through rate and replenishment frequency for the 31-design Laal Paar edit.
- Online versus store contribution, especially from cities without a Taneira outlet.
- Global delivery order volume, destination mix and repeat purchase rates.
- Average transaction value and attachment rates for blouses, accessories and services.
- Competitor discounting or launch activity around Bengal-origin festive saree collections.