Tanishq Beams 'Kundan Stories' onto Bandra Bandstand with 40-Foot Holo-Projection
Tata's Tanishq launched its Kundan Stories collection via a 40-foot holographic projection at Mumbai's Bandra Bandstand on 23-24 April 2025, timed to Akshaya Tritiya and wedding season. Partnering Laqshya Media and Inventech, the 200-hour build spotlights traditional kundan craftsmanship through experiential OOH.
What happened
Tanishq launched its Kundan Stories collection via a 40-foot holo-projection activation at Mumbai's Bandra Bandstand on 23-24 April 2025, timed to Akshaya
Key facts
- 40-foot
- 23-24 April 2025
- 200 hours
Why this matters
Laqshya Media and Inventech's execution partnership on this flagship activation highlights consolidation opportunities among experiential OOH specialists serving premium retail brands.