Tanishq details diamond and gemstone authentication process across its R&D network
Tanishq says its verification process combines expert grading and laboratory technology to distinguish natural, lab-grown, imitation and treated stones. The Titan Company brand cites R&D facilities in Mumbai, Pantnagar and Hosur, supported by 11 PhD holders and capabilities spanning 40-plus gemstone varieties.
What happened
Tanishq outlines its multi-stage diamond and gemstone verification process, using expert grading and laboratory technologies to identify natural, lab-grown,
Key facts
- 11 PhD holders
- 40+ gemstone varieties
- 4Cs
Why this matters
Tanishq’s R&D network and grading capabilities make it a potentially valuable partner for certification technology, lab-grown diamond, traceability and specialty-gemstone players seeking scaled Indian-market access.
What to watch
- Launch of Tanishq-specific natural versus lab-grown diamond collections, pricing ladders or exchange policies.
- Use of QR-coded digital certificates, named laboratory reports or explicit treatment-disclosure labels in stores and online.
- Competitor announcements from Kalyan, Malabar, Reliance Jewels, Senco or regional chains on authentication and provenance.
- Changes in diamond mix, average selling price, diamond-jewellery growth and gross-margin commentary in Titan earnings.
- Indian regulatory, trade-body or consumer-protection guidance on lab-grown diamond nomenclature, certification and disclosure.
- Consumer complaints, social-media scrutiny or media investigations involving undisclosed treatments or diamond misrepresentation.
- Expand point-of-sale education that visibly distinguishes natural, lab-grown, treated and imitation stones, with plain-language certificates and QR-linked reports.
- Package authentication as a customer service proposition, including pre-purchase consultation, post-purchase verification and trade-in valuation support.
- Use R&D capability to standardise testing protocols across stores and franchise touchpoints, reducing risk of inconsistent disclosure.
- Develop separate merchandising, pricing and communication architectures for natural and lab-grown diamond collections.
- Pursue third-party accreditation, auditable provenance partnerships or independent laboratory validation to strengthen credibility beyond brand claims.