Tanishq, Kalyan, Malabar push zero-deduction gold swaps as record prices freeze fresh demand
Leading Indian jewellers are rolling out 100% value exchange schemes on old gold, scrapping the typical 4% deduction seen at chains like CaratLane. With elevated bullion prices and higher import duties deferring fresh purchases, brands are leaning into recycling 22-carat and 18-carat jewellery to keep footfalls and ticket sizes intact.
Indian jewellers including Tanishq, Kalyan, Malabar and CaratLane are pushing zero-deduction gold exchange schemes as elevated prices and higher import duties shift consumer demand from fresh purchases toward recycling old jewellery, building a circular gold economy.