Tanishq’s 22K gold rate stands ₹45/g above Joyalukkas and Malabar
On September 25, Tanishq quoted 22K gold at ₹14,040 per gram, versus ₹13,995 at Joyalukkas and Malabar Gold & Diamonds. The modest premium emerges as retail jewellers head into festive-demand season amid largely steady bullion prices.
The brand move
Indian gold and silver retail prices were broadly unchanged. Tanishq quoted 22K gold at ₹14,040 per gram, above Joyalukkas and Malabar’s ₹13,995, while bullion futures showed marginal intraday moves ahead of festive jewellery demand.
The numbers
- Gold: ₹1,51,690 per 10 gm
- Silver: ₹2,33,410 per kg
- Tanishq 22K: ₹14,040 per gm
- Joyalukkas 22K: ₹13,995 per gm
- Malabar 22K: ₹13,995 per gm
Why it matters for the brand
Tanishq’s ₹45/g 22K premium signals room to defend brand-led pricing during festive demand, provided store teams clearly reinforce trust, design and service differentiation.