Tanishq’s 22K gold rate tops Joyalukkas and Malabar as prices edge up

On 9 September, Tanishq quoted 22K gold at ₹14,285 per gram, ₹45 above Joyalukkas and Malabar Gold & Diamonds at ₹14,240. Retail 24K gold was ₹155,360 per 10g in Mumbai, Bengaluru, Kolkata and Hyderabad, while silver held steady.

— Source publishedWed, 9 Sept, 2026, 10:19 IST·First seen Wed, 9 Sept, 2026, 10:51 IST·Source Business Today · Latest

What happened

Gold prices edged up in India on September 9 while silver was unchanged. Tanishq’s 22K rate was ₹14,285 per gram, above Joyalukkas and Malabar’s ₹14,240, as

Key facts

  • 9 September 2026
  • Retail gold: ₹155,360 per 10g
  • MCX gold futures: ₹152,605 per 10g, up 0.02%
  • Silver: ₹249,900 per kg
  • Delhi 24K gold: ₹155,510 per 10g
  • Delhi 22K gold: ₹142,560 per 10g
  • Mumbai/Bengaluru/Kolkata/Hyderabad 24K gold: ₹155,360 per 10g
  • Mumbai/Bengaluru/Kolkata/Hyderabad 22K gold: ₹142,410 per 10g
  • Chennai 24K gold: ₹155,680 per 10g
  • Chennai 22K gold: ₹142,710 per 10g
  • Hyderabad/Chennai silver: ₹254,900 per kg
  • Joyalukkas and Malabar 22K gold: ₹14,240 per gram
  • Tanishq 22K gold: ₹14,285 per gram
  • Malabar 24K gold: ₹15,535 per gram
  • Tanishq estimated 24K gold: ₹15,584 per gram

Why this matters

Tanishq’s premium positioning widens its differentiation from major jewellery chains, making brand-led partnerships, format expansion and customer-loyalty assets strategically more valuable.

What to watch

  • Tanishq’s 22K premium widening beyond roughly ₹50-₹75/g versus Malabar and Joyalukkas.
  • A sustained rise in international gold prices or rupee weakness pushing retail 24K rates further above ₹155,000 per 10g.
  • Festival and wedding-season booking trends, especially advance-purchase and exchange volumes.
  • Competitor announcements on making-charge discounts, rate protection, gold-scheme benefits or EMI offers.
  • Company commentary indicating lower jewellery gram volumes, weaker walk-ins or a rising share of lightweight products.
  • Track whether Tanishq changes its daily 22K rate or introduces making-charge, exchange or festival-led incentives.
  • Expect Malabar and Joyalukkas to amplify transparent rate comparisons and value-oriented wedding purchase messaging.
  • Watch for a shift in retailer merchandising toward lightweight, studded and old-gold exchange products as high gold prices constrain gram volumes.
  • Monitor whether branded chains increase gold-savings-plan enrolment to retain customers who defer immediate purchases.