Tanishq's Chicago expansion plan resurfaces, dating back to its first US store opening in New Jersey
Titan's jewellery brand had targeted affluent Indian-American shoppers first, citing a $60 billion North American jewellery market, according to a January 2023 report. After two years of market study, Tanishq planned localized formats and products before pursuing a broader US customer base.
What happened
Tanishq, operated by Titan, opened its first US store in New Jersey and plans expansion including Chicago. The Tata jewellery brand sees a large opportunity
Key facts
- USD 60 billion North American jewellery market
- USD 3 billion Indian-American jewellery market
- First US outlet opened one month earlier
- Two years spent studying the North American market
Why this matters
The expansion creates a potential US footprint scale-up opportunity for Titan, with Chicago serving as an early proof point for partnerships, real estate and localization capabilities.