Tanishq's first US store in New Jersey resurfaces, Chicago expansion eyed
Resurfacing a January 2023 move, Titan Company's jewellery brand Tanishq entered the US with a New Jersey outlet, initially targeting Indian-American shoppers. The brand plans to expand to Chicago and other cities as it adapts its assortment and store format for the wider North American market.
Tanishq, Titan’s jewellery brand, opened its first US store in New Jersey and plans expansion including Chicago. It is initially targeting the Indian diaspora, while adapting designs, products and store formats for the USD 60 billion North American jewellery market.
Why this matters
The signal reinforces recent coverage of Tanishq's US runway after its New Jersey debut and its plans to expand to Chicago and other US cities.
Store-opening is steady, with 1,777 signals recorded in the past 90 days.