Tanishq sees US runway after first New Jersey store, with Chicago in expansion plans
Titan Company says Tanishq’s US opportunity extends beyond the affluent Indian diaspora, citing demand for Indian culture and jewellery in a $60 billion North American market. The brand spent two years studying the market and plans localised products and store formats.
Tanishq opened its first US store in New Jersey and plans expansion including Chicago. Titan says the large, affluent Indian diaspora and broader US interest in Indian culture create significant opportunity, while requiring localized products and store formats.